Digital Price Tags in the Showroom
At Tradingzone, we continuously focus on how to meaningfully develop our processes – for our team, our customers, and the environment. A concrete step in this direction was the decision to replace traditional paper labels with digital price tags in our showroom.
Together with our partner Instore Solutions, we installed the new electronic price tags, not only modernising our price labelling but also contributing to a more sustainable and efficient daily workflow.
Why we replaced paper labels
Paper labels are widely used in brick-and-mortar retail but come with several disadvantages. They need to be replaced regularly, generate paper and plastic waste, and are prone to errors – for example, when prices are not updated in time.
With digital price tags, we deliberately pursue a different approach:
- Less paper and plastic consumption By eliminating printed labels, we significantly reduce ongoing material consumption and waste.
- Sustainability through a circular approach Digital price tags are durable, reusable, and support a more responsible use of resources.
- More efficient daily operations Prices and product information can be centrally managed and updated in real time – without manual replacement on site.
- Relief for our employees Fewer repetitive tasks mean more time for consulting, planning, and customer service.
- Reduction of error sources Uniform digital pricing ensures greater transparency and helps avoid misunderstandings.
Instore Solutions – our partner for digital price labelling
For the implementation, we deliberately chose Instore Solutions. The company specialises in digital solutions for brick-and-mortar retail and brings extensive experience in electronic price tags and retail digitalisation. What convinced us was not only their technical expertise but also a shared understanding of sustainable, practical solutions. From planning to installation in the showroom, everything was structured, reliable, and straightforward.
On-site installation of the price tags
Our employees worked hand in hand with the Instore Solutions team to relabel all products across two floors.
Removal of all old paper labels
Tidier and more flexible: fewer unnecessary fixing points for labels help protect the displayed products.
More space for all important info
Thanks to the space-saving and compact solution, more products can now be displayed on a single device, further reducing paper and plastic use.
Benefits for our customers in the showroom
The switch to digital price tags not only brings internal advantages but also enhances the on-site shopping experience for our customers.
- Up-to-date prices in real time All displayed prices are always current – transparent and reliable.
- Better overview of product availability Customers can immediately see how many products are available in the showroom and in stock. This simplifies decisions and saves time.
- Direct access to product details via QR code The integrated QR code leads directly to the respective product page in our online shop, where detailed descriptions, technical data, and further information are available.
- Seamless connection between showroom and online shop The showroom becomes a true information and experience space that meaningfully connects digital and physical shopping.
Digitalisation with real added value
For us, digitalisation does not mean automating as many processes as possible, but creating meaningful solutions that simplify everyday work and conserve resources. The digital price tags in our showroom are a good example of how sustainability, efficiency, and customer value can come together.
We are delighted with the successful implementation of this project and look forward to further joint steps with Instore Solutions towards modern, sustainable retail.
Further Links: Instore Solutions, Instagram: Instore Solutions, LinkedIn: Instore Solutions, Youtube: Instore Solutions